Discovering Gran Malo Churo Tequila by Gran Malo Tequila Company

The growth in popularity of small-batch tequilas tracks with the overall boom in craft spirits of the last few years. For its part, Gran Malo Tequila Company, the maker of Gran Malo Churo Tequila, produces a juice with a deliberate process that attracts tequila connoisseurs and casual imbibers downturned by college-life brown tequila 1.75s. The making of this tequila relies solely on the natural flavors and aromas produced inside the agave plant. For quality assurance purposes, only this portion of the harvest process gets implemented into the production of Gran Malo Churo Tequila.

Culturally, the wave of tequila is gnarly. Content creators, such as Luisito Comunica, live (sometimes wastefully) the lifestyle of being a single twenty-something, solidifying the wave of craft tequila within their market of hundreds of thousands of beer-to-liquor converts like them. If the heat of the moment strikes, then he and they might even spout about the seven years it takes to harvest a single agave plant to help the bros justify spending that car note.

What is Gran Malo Churo Tequila?

Situated in the heart of Jalisco, Mexico, the Gran Malo Tequila Company was conceived with a steadfast commitment to honor the traditional processes of creating superior, high-quality tequila. Alongside this, they continue to push the needle for inspiration and innovative spirits like no other. Their ranking in the spirits industry pays homage to their thoughtful and painstaking process of working from tequila's electric root, blue weber agave. Unlike any other tequila company, they are painstakingly committed to ensuring their process (from harvest to packaging) is led with a considered approach to create a fully sustainable cycle in the creation of their exclusive tequila.

Their Gran Malo Churo, their trademark tequila, is a spirit that is complex and desired in its approach to its distillation. 100% blue agave, aged to slow fermentation, and twice distilled to create an invitingly smooth and majestic spirit. Tequila enthusiasts will enjoy the smooth and inviting flavors that offer an homage to the citrus and vanilla notes.

Exploring Gran Malo Flavors

Gran Malo Tequila is known for its expansive range of flavor profiles: You can get tequila that tastes super earthy and herbal or lean into the fruity and floral notes. Each expression tastes unique to the next. If there was one easy way to define the taste of Churo Tequila, it's like a mix of full flavors of caramel, vanilla, and a tad spice. The diverse range of tastes is what makes this tequila so well received. The complexity of the taste goes beyond just sipping; you can also make some stand-out beverages with it.

Pair the tequila with dishes that will bring that flavor forward. For example, the sweet vanilla and spiced after-notes in the Churo Tequila would go great with grilled shrimp tacos with a citrus twist salsa. The dish's acidity is balanced by a full sweetness. Other pairings you can look at are some rich chocolate desserts or a charcuterie board with some aged cheese to keep delighting you with tasty pairings.

The Influence of Luisito Comunica on Tequila Culture

Prolific Mexican YouTuber Luisito Comunica (32 million subscribers worldwide), a travel vlogger, might do more than just about anybody to upgrade the image of tequila at home in Mexico and around the world. Comunica covers all things about Mexican culture and life – including local foods and beverages – for a international audience in the Gen Z and Millennial demographics. Comunica is making tequila cool for a new generation of drinkers.

Gran Malo, a smaller, new-ish artisanal tequila, is taking advantage of the hip, jet-setting Instagram and selfie-friendly world of Luisito Comunica by collaborating with him on a marketing redesign that is clearly aimed at people in their 20s and 30s.

Generation Z and their Millennial big brothers and sisters are the biggest new consumers of tequila by a wide margin. It would be interesting to see how much Comunica has contributed to that, given the size of his following (and a merchandise tie-in makes sense, considering that’s part and parcel on YouTube anyway).

Why Choose Gran Malo Churo Tequila?

Gran Malo Churo Tequila brings you an artfully crafted spirit, made in small batches, using only traditional methods so the flavor and aroma that can only come from one plant growing in one place are preserved pot to pot, stove to bottle. Our entire line is tightly cut from Arte Nom style distillation to retain the essence of the local region that tastes and honors the nutrients-rich basaltic degrades of raw Obsidian tholeitic magma.

From start to finish, we are as smoky sustainable and recycle-friendly as possible. From our locally grown 100% Blue Weber agave farmers that eco-farm their lands, they grow and seed their own agave plants using renewable microbiological fertilizers - to our gravity table bellow hydrocarbon water solvent cutting process. The water steams are re-condensed and used back into the process to the coal bed GE thermodynamics renewable energy plan – providing over 42% of our distillery total energy-food in the summer making our tequila!

With a rich and complex flavor, Gran Malo Churo Tequila is intended to represent the broad middle of the tequila-loving, bell-curve-shaped populace. It's a perfectly lovely double-distilled 100% blue weber agave tequila. Mild and mixable with a rich mouthfeel, it's a great choice for newer tequila drinkers who will appreciate the smoothness and simple flavors of citrus, vanilla, and a hint of baking spices.

Perhaps more interesting, Luis Arturo, you may know as Luisito Comunica. Luis has been involved with GMCT since the beginning, launching GMCT2. Luis is a prime example of what a tequila influencer targeting the Millennial market can and should look like. In addition to his whopping 180,000 followers on his YouTube channel, the Mexican traveler and "world-explainer" makes many appearances on other socials, podcasts, and TV.

In addition, the Spanish-narrated Luisito has become an important spokesperson for Mexico-made Gran Malo Churo, as well as GMCT. Using his space on various digital platforms, he talks about not only about drinking the big-bad-bat brand but also tells the back stories around tequila in general - how it's made, who makes it, and what the health claims are (true or not).